Kyle Forgeard stands as one of social media’s most successful entrepreneurs, turning pranks into profits with remarkable business savvy. As the mastermind behind the NELK Boys empire, his financial journey fascinates both fans and aspiring content creators alike. But what exactly is Kyle Forgeard’s net worth in 2025, and how did he build such impressive wealth?
Kyle Forgeard Net Worth
Born on July 12, 1994, in Mississauga, Ontario, Canada, Kyle Forgeard grew up with a knack for entertainment and an entrepreneurial spirit. His childhood in suburban Canada was relatively normal, though friends and family often noted his natural talent for comedy and his fearless approach to social situations.
Kyle attended a local high school in Ontario before enrolling at Ryerson University to study film. However, his academic journey took an unexpected turn when his YouTube channel began gaining traction. Seeing greater potential in content creation than traditional education, Kyle made the bold decision to drop out of university and pursue his passion for creating videos full-time.
This pivotal choice—trading classroom security for creative risk—would ultimately set the foundation for his multimillion-dollar empire. The decision wasn’t easy, especially with the uncertainty that comes with building a career on a platform that was still evolving.
YouTuber
Kyle’s journey into content creation began rather modestly. In 2010, he co-founded the NELK channel with friends, initially focusing on simple prank videos that cost almost nothing to produce. What separated NELK from other prank channels was Kyle’s unique approach—combining outrageous stunts with genuine personality and a willingness to push boundaries that other creators wouldn’t.
Their early content featured relatively straightforward pranks, but Kyle’s vision extended far beyond YouTube revenue. From the beginning, he understood something crucial that many content creators miss: building a loyal community matters more than chasing algorithm trends.
“I never wanted to just be a YouTuber,” Kyle once shared in an interview. “The goal was always to build something bigger—a brand that could stand on its own.”
This entrepreneur mindset set Kyle apart. While many creators focused solely on view counts and ad revenue, he concentrated on building the NELK brand identity, creating merchandise people would actually want to wear, and developing business ventures that could thrive independently of YouTube’s monetization policies.
Career
NELK’s subscriber count remained modest for several years until 2015, when their “Coke Prank” video went viral. In this now-iconic prank, Kyle and the team approached police officers asking if they could “put coke in their nose”—referring to Coca-Cola rather than the illegal substance the officers initially suspected. The video’s clever wordplay and the team’s audacity to approach law enforcement catapulted NELK into YouTube stardom.
The channel’s following grew steadily afterward, with subscribers appreciating the authentic camaraderie between team members and their uniquely daring content. Today, the NELK YouTube channel boasts over 7.7 million subscribers and billions of total video views.
What makes Kyle’s YouTube success particularly impressive is how he navigated the platform’s constantly changing monetization policies. When many of NELK’s videos became demonetized due to their edgy content, rather than toning down their style, Kyle pivoted the business model. This adaptability would prove crucial to building his personal fortune.
Income Sources
Kyle’s financial success stems from his diversified revenue streams—a strategy he implemented early in his career to avoid dependence on YouTube’s unpredictable ad policies. Here’s a breakdown of his main income sources:
Full Send Merchandise: Perhaps the most lucrative segment of Kyle’s business empire, the Full Send clothing line reportedly generates between $50-70 million in annual revenue. With limited-edition “drops” that typically sell out within minutes, the brand has cultivated a scarcity model similar to Supreme. As a primary stakeholder, Kyle receives a substantial portion of these profits.
Happy Dad Hard Seltzer: Launched in 2021, this alcoholic beverage company has expanded rapidly across North America. Industry estimates suggest Happy Dad generates approximately $25-30 million annually, with distribution continuing to grow. Kyle’s equity stake in this venture significantly boosts his personal wealth.
Full Send Podcast: Featuring interviews with celebrities, athletes, and controversial figures, the podcast attracts millions of viewers per episode. Through sponsorship deals that can reach $50,000-$100,000 per episode, this platform provides steady income beyond traditional YouTube monetization.
Real Estate Investments: Kyle has strategically invested in properties in Los Angeles and Toronto, with his real estate portfolio estimated at $5-7 million. These investments provide both appreciation value and rental income.
NFTs and Crypto: The NELK Metacard NFT collection sold out almost instantly upon release, generating millions in direct sales. Kyle has also made early investments in several cryptocurrencies, though the exact value of his digital asset portfolio remains private.
YouTube Revenue: Despite demonetization issues, some NELK content still generates ad revenue, estimated at $500,000-$750,000 annually. This represents a small fraction of Kyle’s income compared to his business ventures.
Appearance Fees and Sponsorships: Kyle commands significant fees for event appearances and personal sponsorships, ranging from $50,000-$100,000 per engagement depending on the requirements.
Assets & Investments
Kyle’s investment portfolio extends beyond his business ventures. He owns a luxury home in Los Angeles valued at approximately $4.2 million, featuring six bedrooms, a professional-grade home gym, and an infinity pool overlooking the city. He also maintains a property in Toronto worth roughly $1.8 million.
His car collection includes a Lamborghini Urus (approximately $225,000), a custom Tesla Model X ($120,000), and several other luxury vehicles. Kyle also owns a private jet share, allowing for flexible travel without the full expense of aircraft ownership.
Beyond physical assets, Kyle has made strategic investments in several startup companies, primarily focusing on the beverage industry, social media platforms, and e-commerce technologies. These investments, while less public than his main ventures, form an important part of his wealth-building strategy.
Key Milestones
- 2015: Estimated net worth of $50,000 following the viral “Coke Prank” video
- 2017: Reached $500,000 after establishing consistent YouTube presence
- 2019: Crossed the $2 million mark with successful merchandise launches
- 2021: Jumped to $10 million following Happy Dad Seltzer launch
- 2023: Reached $18 million as business ventures matured
- 2025: Current valuation of $25 million with expanding business portfolio
This growth trajectory demonstrates Kyle’s ability to leverage fame into sustainable business success—a pattern relatively rare among social media personalities, who often struggle to translate temporary popularity into lasting wealth.
Personal Life
Despite his public persona, Kyle maintains relative privacy regarding his personal relationships. He isn’t currently married, though he has dated several people throughout his public life without making relationships a central focus of his content.
Kyle maintains close ties with his parents and siblings, who have largely stayed out of the public eye. Unlike many influencers who incorporate family into their content for views, Kyle has kept these relationships mostly separate from his public persona.
He splits his time between Los Angeles and Toronto, maintaining connections to his Canadian roots while building his business empire primarily in the United States. Friends describe Kyle as surprisingly grounded despite his success, attributing this to his Canadian upbringing and close circle of trusted friends who knew him before fame.
Achievements
Beyond financial success, Kyle’s career boasts several notable achievements. Under his leadership, NELK has collaborated with celebrities including Donald Trump, Dana White, Mike Tyson, and numerous professional athletes. These high-profile partnerships demonstrate Kyle’s ability to leverage the NELK brand beyond typical influencer boundaries.
The successful launch of Happy Dad Hard Seltzer represents perhaps his most impressive business achievement. Entering the highly competitive alcoholic beverage market as an outsider and establishing a nationally recognized brand showcases Kyle’s business acumen beyond content creation.
Kyle has also pioneered new monetization models for content creators. When faced with YouTube demonetization, rather than compromising content to appease algorithms, he built alternative revenue streams that now far exceed what traditional YouTube monetization would have provided.
The Full Send Podcast regularly ranks among the top video podcasts globally, with episodes frequently trending across platforms. This achievement in the saturated podcast space speaks to Kyle’s understanding of audience interests and content value.
Controversies
Kyle’s career hasn’t been without challenges. The NELK Boys’ content has frequently pushed boundaries, resulting in numerous brushes with law enforcement during filmed pranks. While these interactions generally resolve without serious consequences, they’ve contributed to YouTube’s decision to demonetize much of their content.
In 2020, NELK faced significant backlash for hosting large gatherings during pandemic restrictions. These events led to temporary bans from some platforms and criticism from public health officials. Kyle addressed these controversies directly, acknowledging mistakes while refusing to dramatically alter the NELK brand identity.
The Happy Dad Seltzer launch also faced regulatory hurdles, with distribution challenges in certain states due to alcohol licensing requirements. Kyle navigated these issues through strategic partnerships with established beverage distributors.
Despite these challenges, Kyle has avoided major legal issues that would threaten his business empire—a testament to his understanding of exactly how far to push boundaries while still operating within ultimately defensible positions.
Kyle Forgeard’s journey from college dropout to $25 million entrepreneur stands as one of social media’s most impressive success stories. By building a diversified business portfolio extending far beyond YouTube revenue, he’s created a financial foundation that should continue growing regardless of platform policy changes or content trends.
For aspiring creators, Kyle’s path offers valuable lessons in brand building, community development, and business diversification. Rather than chasing algorithms or relying solely on platform monetization, his focus on creating genuine connections with audiences and developing products they actually want has proven remarkably effective.
As Kyle continues expanding his business interests in 2025 and beyond, his net worth will likely continue its upward trajectory—cementing his position as not just a content creator, but a legitimate business mogul who happened to start with pranks.
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