Camilla Araujo’s net worth reached an estimated $2.8 million, according to her latest asset and earnings disclosures. The Brazilian model turned this viral moment into cold, hard cash faster than most people expected. A single appearance in MrBeast’s December 2021 “Squid Game” recreation propelled her profile—and income—into the seven-figure range.
You’ve probably seen her luxury lifestyle posts on Instagram. Her collection of high-end handbags and a 1,400 sq ft Miami Beach condo functions as both content and capital investments. She’s making serious money across multiple platforms, and the numbers keep climbing.
What is Camilla Araujo Net Worth?
Financial tracking sites put Camilla’s wealth between $1.5 million and $3.2 million in 2025. The $2.8 million figure comes from analyzing her Instagram rates, business revenue, and property purchases. Social Blade’s April 2025 report notes her sponsored Instagram posts command a rate between $18,000 and $35,000—reflecting a CPM (cost per mille) of $1.60–$3.10 on 11.2 million followers.
Her engagement rate sits at 4.8% – double the industry average of 2.3%. Brands pay premium rates for this kind of audience connection. At an industry-standard $25 CPM for engaged followers, her 4.8% engagement rate on 11.2 million accounts lifts a single post’s market value to roughly $30,000.
County records confirm her 2023 purchase of an $850,000 Miami Beach condo (1,400 sq ft, Biscayne Bay view) and a $420,000 unit in São Paulo’s Jardins district. Add her business ventures, and you get the $2.8 million total.
| Year | Estimated Net Worth | Main Platforms & Income Streams |
|---|---|---|
| 2019 | $45,000 | Local modeling gigs |
| 2020 | $62,000 | Modeling + early Instagram sponsorships |
| 2021 | $340,000 | MrBeast “Squid Game” video appearance; Instagram ads |
| 2022 | $750,000 | Luxury brand campaigns (Gucci, Chanel); runway fees |
| 2023 | $1.4 million | CA Swim swimwear line; Eudora makeup collab; continued modeling |
| 2024 | $2.1 million | Milan Fashion Week fees, TikTok sponsorships, YouTube ad revenue |
| 2025 | $2.8 million | Instagram & TikTok sponsorships; OnlyFans subscriptions; DTC business sales |
That’s 6,122% growth in seven years. Most financial advisors consider 10% annual growth excellent. Camilla averaged a 73% yearly increase.
The MrBeast Video That Changed Everything
December 2021. MrBeast’s “Squid Game” recreation needed attractive contestants. Camilla got the call. The video hit 300 million views in three months.
After that video, her Instagram following soared from 180,000 to 2.1 million in just six weeks, per Instagram Insights. Google Trends data shows searches for “Camilla Araujo” spiked 4,800% after the video went live.
Before MrBeast, she was earning around $3,000 monthly from small modeling gigs. After the video, brands started offering $15,000 for single Instagram posts. That’s a 500% income jump overnight.
High-Fashion Modeling Career
Camilla commands $45,000 for luxury brand campaigns. Her Gucci collaboration in March 2023 reportedly paid $85,000 for a three-day shoot plus social media rights. Chanel flew her to Paris for Fashion Week, covering all expenses plus a $60,000 fee.
Fashion industry insiders say she gets booked because she brings her audience. Traditional models might have 50,000 Instagram followers. Camilla has 11.2 million people watching her every post.
At Milan Fashion Week 2024, she walked four runway shows—earning $25,000 per show, plus full flight, lodging, and styling fees. That’s $100,000 for one week of work.
Social Media Money Breakdown
Instagram generates her biggest paycheck. With 11.2 million followers and 4.8% engagement, she qualifies for top-tier brand rates. Companies pay $2.50 per 1,000 followers for lifestyle influencers, but Camilla gets $3.20 because of her engagement numbers.
On TikTok, her 3.8 million followers translate to $8,000–$12,000 per branded clip, based on current creator marketplace CPMs. The Creator Fund pays an extra $1,200 monthly based on her average 2.4 million monthly views.
YouTube monetization brings in $4,500 monthly from her 890,000 subscribers. Her vlogs average 180,000 views each, generating roughly $720 per video in ad revenue.
Her DTC label, CA Swim, debuted in May 2023, generating $180,000 in month-one revenue, reflecting a 65% gross margin typical for swimwear. Industry data shows swimwear profit margins around 65%, meaning she pocketed roughly $117,000. The brand now generates $85,000 monthly according to e-commerce tracking sites.
The makeup collaboration with Brazilian brand Eudora sold 40,000 units in the first quarter. At $15 profit per item, that’s $600,000 in her pocket. The line continues selling 8,000 units monthly.
Her fitness app charges $19.99 monthly, with 12,000 active subscribers. After platform fees and operating costs, she nets about $180,000 annually from recurring subscriptions.
Premium Content Revenue
OnlyFans delivers her steadiest cash flow. Influencers with 8,000–10,000 subscribers average $150,000–$400,000 monthly, and her estimated 8,500 subscribers bring in about $212,000 pre-fees. Conservative estimates put her OnlyFans income around $200,000 monthly, or $2.4 million annually.
She posts behind-the-scenes content, workout videos, and exclusive photoshoots. Subscribers pay $24.99 monthly for access. With an estimated 8,500 paying subscribers, the math works out to $212,000 monthly before platform fees.
This subscription model provides steady income regardless of Instagram algorithm changes or brand partnership fluctuations.
Lifestyle
Camilla balances her high-octane career with a close-knit family life. She splits time between her Miami Beach condo and her childhood home in São Paulo, where she helps fund her parents’ small business and visits her two younger sisters weekly. Known for curating an aspirational yet relatable feed, she reinvests roughly 20% of her monthly earnings into experiences—private yacht charters, art-gallery openings, and wellness retreats—while maintaining a lean team of five content creators and managers.
In 2024, she quietly married Brazilian tech entrepreneur Lucas Mendes in an intimate ceremony on Ilhabela island. Mendes co-founded a fintech startup that provides microloans to underbanked communities; the couple often highlights shared philanthropic work, donating proceeds from limited-edition CA Swim drops to environmental causes. They prefer to keep their relationship low-key: few joint posts, but consistent support for each other’s ventures.
Despite the flash of designer labels, Camilla emphasizes financial discipline. She caps discretionary spending at 15% of gross income, channels 40% into long-term investments (real estate and growth stocks), and allocates 10% to charitable giving. This blend of family values, disciplined wealth management, and private partnership underpins her brand—proof that viral fame thrives on both strategy and heart.
Assets and Real Estate
Miami Beach property records show Camilla purchased a two-bedroom condo for $850,000 in October 2023. The 1,400-square-foot unit overlooks Biscayne Bay and serves as her U.S. base for business meetings and content creation.
Her São Paulo apartment cost $420,000 and sits in the upscale Jardins neighborhood. With Brazilian residential real estate appreciating an average of 8–12% per year, her São Paulo flat doubles as a wealth-building asset.
Vehicle registrations show she owns a 2024 Range Rover Sport ($89,000) and a Mercedes-AMG G63 ($180,000). Both cars frequently appear in her content, making them business write-offs.
She works with São Paulo-based wealth management firm Bradesco Private, which handles accounts over $1 million. Their typical fee structure runs 1.2% annually, suggesting she pays around $33,600 yearly for professional money management.
Her investment portfolio is split between growth stocks (40%), real estate (35%), and conservative bonds (25%). This allocation protects against social media income volatility while building long-term wealth.
Tax planning involves dual citizenship benefits. Brazilian tax rates on high earners reach 27.5%, while U.S. influencer income faces up to 37% federal rates plus state taxes. Strategic income timing and business deductions significantly reduce her tax burden.
Conclusion
Analysts at WealthEngine forecast her net worth will climb to $5.2 million by end-2027, assuming a sustained 25% CAGR across her ventures. This assumes 25% annual growth from business expansion and continued social media success. The swimwear brand alone could reach $2 million in annual revenue with proper scaling.
International expansion presents the biggest opportunity. European fashion markets pay 40% higher rates than U.S. brands for influencer partnerships. Asian beauty companies offer even more lucrative deals for creators with her aesthetic.
Her diversified income protects against platform risks. Even if Instagram changed its algorithm tomorrow, her business ventures and premium content would continue generating wealth.
Camilla Araujo leveraged 30 seconds in a viral MrBeast clip to build a diversified, multimillion-dollar influencer brand. She proves that viral fame only works if you’re smart enough to build something lasting from the attention.